Big Problems = Big Opportunities

One of the reason I love being a designer is that our designs shape the world.

Doing work that has the potential to touch someone's life is why I am excited to get out of bed in the morning.

I want to work on projects that help and serve actual people's lives.

I don't think I'm unique in this. I believe most people want to create something meaningful.

However, the reality is, if we're doing something worthwhile it’s not always going to be easy.

Over ten years ago I listened to a talk that I still think about. It’s called What I Wish I Knew When I Was 20 by Tina Seelig.

One of the lessons she teaches is that no one is going to pay you to solve a non-problem. The bigger the problem the bigger the opportunity.

You and I, we seek for big opportunities and so we should therefore seek to solve big problems. Even if those big problems are not easily solved.